Tuesday, March 28, 2006

High-end or Low-end Theory...


I’m dazzled by the amount of cycling products in the market. Why, just the other day I took a stroll down Price Point lane to see what sales were in order. I usually don’t frequent online markets, but I was just browsing. At first, I started in the sale isle (web page). Then I moved quickly to the high-end wheels. I eagerly perused the Chris King, XTR and Kysirium wheels. After my visit, I thought for a moment about all these high-end products. Do many cyclists purchase $1200 wheel sets? Would they ever invest in a $300 saddle? Who buys what, and at what price?

Cycling means a lot to me – take a look at the picture to the left. I’ve spent a lot of money on bikes. My Iron Horse Azure, the one in the picture, is valued at over $4,000 - and I took a picture with it (DORK). Personally, I’m one of those spending hundreds on a pair of shoes. But, I’ve often heard that manufacturers want to hit the mid-market customer. They want the guy/gal who will spend no more than $2,000 on a bike. They want this person becase he/she has at least one high-end friend who’ll spend double. They try to find this shopper because he/she has a lot of friends with similar socio-economic status. In other words, these riders make friends!

Can anyone give me an idea on the market out there? What kind of buyer are you – high-end or low-end?

3 comments:

walkert said...

I like it when the print is really small...

Sorry Folks!

BUBBAJ said...

I for one, am definitly a highend buyer(100+ for monkey light xc, 500+ for sram group...) I am currently looking a wheelsets, custom made. It seems rather extravagent, but i don't buy things because they are expensive. I buy them because they seem to perform better, they get good product reveiws. Simply put i like things to perform at their best, i personally can't stand cheap products. I can't stand replacing anything that breaks constantly. Its a bad way of life for that though. High end is not always the best, but sometimes it gives you comfort of mind.

Hope i didn't go on to much of a rant!?

walkert said...

Bubbaj,

I could agree with that! Buying high sometimes me buying once!