As you know, on this blog, I look at all kinds of things related to mountain biking. In fact, I've been known to make strange connections with mountain biking and business. Now, let's look at the business of marketing mountain biking. First, have you ever seen this ad:
You can view it here...
To me, Specialized does it the right way! First off, what emotions come to your mind? Are you happy? Do you feel comfortable? Are you excited about the idea of getting on this bike? Do you feel spiritual? Most importantly, do you want to click?
Take a look at the upper right hand corner of add. Do you see the directions? The site is advising you to click... Do you see it? Good... The idea is for you to go a deeper into the website to pull out all the goodies. By that, I mean information about the bike; and we all know that information sells. If you go deeper into the website, here is what you see:
Specialized just goes deep with the experience of the website, isn't that just cool? Now, what are your emotions here?
The point of all of this is Specialized knows that you aren't buying a cheap piece of aluminum or carbon. You are buying or will potentially buy an experience on a bike that is the best. Mercedes does the same thing, they mix emotion with logical demands for solutions (i.e. bigger engine + cool brand = cool me). Speaking frankly, I'd buy it...
You can view it here...
To me, Specialized does it the right way! First off, what emotions come to your mind? Are you happy? Do you feel comfortable? Are you excited about the idea of getting on this bike? Do you feel spiritual? Most importantly, do you want to click?
Take a look at the upper right hand corner of add. Do you see the directions? The site is advising you to click... Do you see it? Good... The idea is for you to go a deeper into the website to pull out all the goodies. By that, I mean information about the bike; and we all know that information sells. If you go deeper into the website, here is what you see:
Specialized just goes deep with the experience of the website, isn't that just cool? Now, what are your emotions here?
The point of all of this is Specialized knows that you aren't buying a cheap piece of aluminum or carbon. You are buying or will potentially buy an experience on a bike that is the best. Mercedes does the same thing, they mix emotion with logical demands for solutions (i.e. bigger engine + cool brand = cool me). Speaking frankly, I'd buy it...
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