Irrationality Predictably: The Genius of Dan Ariely

OpenSource Radio gives listeners a better podcast experience. Christopher Lydon drives this fascinating podcast. In his intros he proudly proclaims the "global attitudes" involved in the conversational, musical, comical, intellectual, dramatical show. And intellectual can't be understated here. Lydon has interviewed some of the foremost artists and thinkers of our time. His latest was off the charts. So far so that I had to listen to it twice. I even had to dismount my mountain bike and REALLY listen - OH MY GOD!!!...

Dan Ariely has written a book about the social experiments that have held the truth mirror on human rationality and irrationality. Our behaviors, in which the book begins to analyze, are as mixed up as a my wife's tasty summer bean salad. I really meant the color. Under examination we are colorful responders. We hold no patter, but paradoxically, we do. Oh boy, now I'm analyzing. The the blog RadioOpenSource describes it way better...
Here’s how playing with the taste of beer, for example, takes him to the Israeli-Palestinian impasse: in the student pub at MIT, where Ariely taught, drinkers much preferred the “MIT Brew” to straight Budweiser — unless they were told in advance that “MIT brew” was Budweiser doctored with a few drops of balsamic vinegar. If they knew beforehand what they were drinking, a sour expectation overrode the pleasure of the experience. Moral: preconceptions rule. Application: since memory and preconditioning are so irremediably different between Israelis and Palestinians, only a strong and fair third-party can lift them to a resolution.

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Comments

Anonymous said…
Walker,
this is some of the coolest science I have seen in a while. The implications are really limitless. it is a very different way of thinking about very pressing challenges. I wonder what it implies for innovation? Quick trust building? Allocating equity in a partnership?

Would love to try to use that approach to address those challenges.