Thursday, December 04, 2008

Latest Read: Predictably Irrational

Dan Ariely is a nut! This guy is my kind of researcher - funny, insightful, interesting, quirky. I just finished his book and highly recommend it. To me, it is one of those books that will change your mind. Think the market is logical and RATIONAL - no! Think again.

The book covers how IRRATIONAL we really are. What's more, through Ariely's research we are actually PREDICTABLY IRRATIONAL. He uncovers how money influences our irrationality and how the market drives us mad!

Interested in my copy? Well, you can't have it. I'm going to read it again. But, you can find a lot of great video on each chapter. Here is a great video where Ariely interviews, well, Ariely:

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