Thursday, July 23, 2009

Is It A Strategic Plan Or Your Best Guess?

Interesting post from the 37signals.com team. When strategic planning are you really planning, or are you guessing? Perhaps the process should be called strategic guessing...

Busting your ass planning something important? Feel like you can’t proceed until you have a bulletproof plan in place? Replace “plan” with “guess” and take it easy. That’s all plans really are anyway: guesses.

So next time you’re working on a business plan, call it a business guess. And that financial plan? It’s a financial guess. Strategic planning? Call it with it really is: a strategic guess. 5 year plan? You mean 5 year guess.

There’s nothing wrong with guessing, dreaming, or predicting, but it’s not planning. Planning’s too definite a term for most things. We often use planning when we really mean guessing. And what we call it has a lot to do with how we think about it, do about it, and devote to it. I think companies often over think, over do, and over devote to planning.

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