Along with combining staff and combining client rosters, the resulting firm melds two different but successful and complementary approaches to the fast changing field of public relations. Moving forward, Verde PR & Consulting offers expanded bandwidth and full integration of the core services both agencies have offered for much of the last decade – strategic brand communications, media relations, integrated social and digital media programs, events, and communication/marketing consulting. Mike Geraci, founder and director of Base Camp Communications, joins Verde as a Partner and serves as Vice President, Strategic Development Director. Backcountry.com, SCARPA, Princeton Tec and Kona Bikes join Verde PR as clients, effective immediately.
“Joining Base Camp Communications and Verde formalizes a collaborative relationship that’s been in place since the inception of both agencies,” said Verde PR founder Kristin Carpenter-Ogden, who will serve as president of the new company.
“We go forward with a shared vision of bringing a highly innovative and creative approach to integrated brand communication, sharpening client branding and visibility while driving sales through traditional initiatives, digital and social opportunities, and everything in between.
Verde PR & Consulting is a full-service public-relations, communications and new media agency with a focus in the outdoor, snowsports, cycling, fitness, health/wellness and adventure travel markets. Verde is headquartered in Durango, CO, and Jackson Hole, WY. The agency offers the full range of communications services, from traditional PR and media relations to digital and social media.