Social Media Isn't A Short Term Thang...

Great post today by David Armano about social networking and why companies must adopt social networking. But there's more, he talks about living social!

There's a question missing from that litany, one that organizations or individuals rarely ask themselves: Do you live social? Many organizations simply skip this question because they assume that they themselves don't have to be social (open and collaborative) to reap the rewards (cost savings, marketing ROI, effective reputation management, and search engine juice) they think they might get from social media.