Seth Godin pulls out some more marketing magic by looking in unfamiliar places in one of his latest posts... Below he describes the Levy...
Isn't this what we do? I bet if you measured shopper traffic in a mall, you'd find something similar. Now, let's apply this as a learning lesson within marketing a website, social media or your life. Can you think of something similar? I can...
Ever have to debate something at your office with your co-workers? Let's say it is a pricing concept... Now, the trick here is to propose the concept first. Once you create a framework for the discussion (of course based on good thinking here), your argument will likely win the day. Lawyers do this when they want to "get something in" to a jury's head. They state it and the other side has to take it out. You can also think of a fist fight. The first punch usually wins! Not that this outcome occurs every time, and sometimes the Levy doesn't find the plant they are looking for; the point is the FIRST is usually the last.
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"An animal that forages will hang out in a small area, looking for nuts or berries, then will realize it has used up all the likely sources in this spot. It will then head off in a random direction, walk many paces, and start foraging again. When you plot the Levy flight, it looks like this:
Isn't this what we do? I bet if you measured shopper traffic in a mall, you'd find something similar. Now, let's apply this as a learning lesson within marketing a website, social media or your life. Can you think of something similar? I can...
Ever have to debate something at your office with your co-workers? Let's say it is a pricing concept... Now, the trick here is to propose the concept first. Once you create a framework for the discussion (of course based on good thinking here), your argument will likely win the day. Lawyers do this when they want to "get something in" to a jury's head. They state it and the other side has to take it out. You can also think of a fist fight. The first punch usually wins! Not that this outcome occurs every time, and sometimes the Levy doesn't find the plant they are looking for; the point is the FIRST is usually the last.
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