Not just my head, but your customer's head and yes... yours.
Everyone has multiple conversations and priorities going on, competing agendas that come into play every time we make a choice about doing, buying, creating or interacting. I think these voices (and a few I missed) determine which career we choose, how good a job we do, where we shop and what we watch. Here are a few:
The ego--seeks applause and recognition.
The lizard--seeks safety, wants to fit in and not be rejected or criticized.
The artist--wants to be generous, creative and make positive change with impact.
The boxer--wants to poke and be poked, seeks revenge and ultimately victory.
The zombie--wants to turn off and be entertained.
The carpenter--seeks to do useful work, and finish it well.
The philanthropist--wants to help, anonymously.
The evangelist--wants to spread an idea.
And the hunter--wants to successfully track and bring down a target.
There's a lot of overlap here, no doubt about it. Who's winning?