Imagine you're climbing a mountain and you have a weak right knee (as I do right now). Would you read books on how to treat your knee? Sure. What about a map to get to the top? Yep. But while hiking, you encounter a blown out trail. Your knee swells up. And your lunch tastes like crap. So adjustments come into play. You pivot, make changes within your environment. Maybe you make it to the top, maybe you don't, but you learn.And this is my point... The only real value is how well you adjust and learn from mistakes and profits. If your organization is relying on some "standard," well, you're screwed (maybe)! And this is why I'd only recommend reading a blog like Seth Godin's. He speaks to truths that are found all over this world. I'd read the Art of War by Sun Tzu and finally, a great read called Behind the Cloud, by Marc Benioff, the creator of Salesforce.com. Marc speaks to HIS experience, and not a standard. He speaks to his way, and not "THE WAY". Because in truth, there is only your way!