But I've learned one very important lesson throughout my years of SaaS sales/marketing, and pursuing mountain/alpine sports, and that it is all about RISK! The customer discovery process, market research, customer advisory councils are all worthless if you don't get your user to take a risk with you.
By risk, I mean...
- Will they spend money to buy your product?
- Will they spend their time to use your product?
- Would they recommend your product to a peer or colleague?
|Me looking to take a risk at Phil's Trail jump line in Bend, OR|