I'm such a fan of Dan Ariley... His last book, Predictable Irrational, was a study of human behavior and our irrationality, predicted! In his new book, his studies take on our big and no-so-big lies. You've got to listen to this Diane Rehm interview: http://thedianerehmshow.org/shows/2012-08-13/dan-ariely-honest-truth-about-dishonesty-how-we-lie-everyone-especially-ourselves
Check out this video on behavioral economics:
Check out this video on behavioral economics:
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