Features matter, it is what sells a solution. In the bacon example, the pepper is the feature. We love bacon, but the pepper makes it all the better. It pops in your mouth, and the savory bacon juices are accentuated. The same goes with features in your software. You advertise these features to gain attention, you push the "neat factor". No one, not even Apple, talks about the "solution", they market and advertise the cool features. And this is something we, as software execs, need to remember. People buy the little things, not the global-innovative-collaboration-corp-communication-strategy technology. Think: peppered bacon!