Tuesday, June 11, 2013

The Core Attributes Of Your Brand - Risk Taking

One question: what does your solution offer that I, as your customer, will risk my money or time on? 

Of all the questions you ask yourself, this is the most important... It requires maniacal focus to then deliver on this, which gets really tough - feature creep, what the marketing team thinks is cool, customer demands on the project, etc. But any other focus is a waste of time, so ask yourself: what problems are your customer trying to tackle, and why will they take a risk (with you) to solve that problem!

No comments: