If your brand doesn't excite, you've lost me
If your brand doesn't make me think, I've lost interest
When you brand yells too much, I want to yell back, so shut up!
Your brand is trying to hard.
If your brand is mentally colorful and excites one of my senses, I'm curious
If your brand captures my curiosity, I'll give you 10 more minutes
If I believe in something greater with your brand, you can charge me whatever you want
If your brand isn't trying to hard, I'll like your brand!